Digital ads to promote both local and long-distance moving services from Boyd Moving & Storage, targeted toward young professionals.

My Role: Copywriter, Concept Development

Agency: Xactly Design & Advertising

Gold Bar Whiskey was sponsoring a large sporting event. We wanted to let people know that, regardless of the outcome, the real win that comes from a sporting event is experiencing it with important people.

Execution: A full-page ad in a popular food and beverage magazine. Also served as a digital ad to promote Gold Bar Whiskey as the official sponsor for the 2019 Redbox Bowl NCAA football game.

My Role: Copywriter

Agency: Xactly Design & Advertising

Sometimes, taking matters into your own hands means things happen to those hands, like losing them.

Hydro Ottawa needed a quick and engaging way to provide safety information to those who like to do things themselves, but might cut corners.

Execution: A direct mail piece. This booklet is on electrical safety and the common events that lead to injuries during DIY projects. Also deployed as Meta ads.

My Role: Copywriter

Agency: Xactly Design & Advertising